Strategi Bisnis Kuliner Japan.pdg Dengan Pendekatan Business Model Canvas (BMC) di Kota Padang
Abstract
Since the corona virus was declared a pandemic by the World Health Organization (WHO), the central government and local governments have issued policies and regulations aimed at breaking the chain of spreading the virus. The PSBB regulation has an impact on sales of Japan.pdg. During the pandemic, to be precise since mid-March 2020, Japan.pdg experienced a 42% decline in sales. For this reason, the purpose of this research will be to look at the design of new business strategies in the face of the Covid-19 pandemic. To achieve this, the method used in this research is the Business Model Canvas (BMC) method. Strategy formulation is carried out in 3 stages, namely input, process and matching stages. Finally, a Business Model Canvas (BMC) is designed based on the results of matching the strategies that have been obtained previously. The results obtained from this study are that Japan.pdg must maintain the quality of its products, add menus that are much needed by consumers during the pandemic, add brands/banners/booths in front of stores, so that they are easily accessible and seen by consumers, provide cheap, complete and affordable food packages. according to the economic conditions of the community. In addition, Japan.pdg needs to maximize promotions through social media such as Instagram, Facebook, and the use of WhatsApp business, add collaboration partners such as Grabfood so that they can reach other consumers, and provide special discounts and promos to attract consumers' attention.
Downloads
References
Griffin, R. W., & Ebert, R. J. (2013). Pengantar Bisnis. Erlangga.
Heng, L., Ferdinand, A. T., Afifah, N., & Ramadania, R. (2020). Service innovation capability for enhancing marketing performance: An SDL perspectives. Business: Theory and Practice, 21(2). https://doi.org/10.3846/btp.2020.12163
Indrawan, M. I., Nasution, M. D. T. P., Adil, E., & Rossanty, Y. (2016). A Business Model Canvas: Traditional Restaurant “Melayu” in North Sumatra, Indonesia. Business Management and Strategy, 7(2). https://doi.org/10.5296/bms.v7i2.10193
Luthan, M. Z., Winandi, R., & Rifin, A. (2019). Analisis Pengembangan Model Bisnis Kanvas Perusahaan Hortikultura PT. XYZ. Forum Agribisnis, 9(2). https://doi.org/10.29244/fagb.9.2.185-199
Mohammad, A., & AbouElezz, M. (2020). A Holistic Model for Sustainable Restaurant Operations using the Business Model Canvas Approach. Journal of Association of Arab Universities for Tourism and Hospitality, 19(3). https://doi.org/10.21608/jaauth.2021.54916.1104
Ngo, L. V., & O’Cass, A. (2012). In search of innovation and customer-related performance superiority: The role of market orientation, marketing capability, and innovation capability interactions. Journal of Product Innovation Management, 29(5). https://doi.org/10.1111/j.1540-5885.2012.00939.x
Nugraha, G. N., Rochdiani, D., & Sudrajat, S. (2019). Strategi Pemasaran Seblak Kicimpring Berbasis Offline Dan Online (Studi Kasus pada UKM Raja Rasa di Kelurahan Linggajaya Kecamatan Mangkubumi Kota Tasikmalaya). Jurnal Ilmiah Mahasiswa Agroinfo Galuh, 6(3). https://doi.org/10.25157/jimag.v6i3.2547
Omer, S. (2019). SWOT analysis implementation’s significance on strategy planning Samsung mobile company as an example. Journal of Process Management. New Technologies, 7(1). https://doi.org/10.5937/jouproman7-20167
Park, Y., Kim, H., Jang, H., Ham, S. H., Lee, J., & Jung, D. H. (2020). Efficiency Improvement of Permanent Magnet BLDC with Halbach Magnet Array for Drone. IEEE Transactions on Applied Superconductivity, 30(4). https://doi.org/10.1109/TASC.2020.2971672
Rocha, M. S. R., & Caldeira-Pires, A. (2019). Environmental product declaration promotion in Brazil: SWOT analysis and strategies. Journal of Cleaner Production, 235. https://doi.org/10.1016/j.jclepro.2019.06.266
Sancoko, A. H. (2015). Strategi Pengembangan Bisnis Usaha Makanan dan Minuman pada Depot Time To Eat Surabaya. Agora, 3(1).
Schmal, R. F., & Olave, T. Y. (2014). Optimization of the customer service process in a restaurant during high season demand. Información Tecnológica, 25(4). https://doi.org/10.4067/S0718-07642014000400005
Tjondrokusumo, M. (2013). Analisa Faktor-Faktor Lingkungan Eksternal Sebagai Determinan Corporate Entrepreneurship Pada Industri Manufaktur Di Jawa Timur. Agora, 1(3).
Tulak, A., Khaerunnisa, K., & Landius, L. (2019). Strategi Pengembangan Peternakan Babi Di Distrik Hubikiak Kabupaten Jayawijaya. Optima, 3(1). https://doi.org/10.33366/optima.v3i1.1254
Velasco, A., Hernandez, I. P., & Aguilar, P. (2016). Marketing Strategies of the Industry of Sugar-Sweetened Beverages; Monitoring of In-Store Special Offers. The FASEB Journal , 30(1 Supplement).
Wahyuni, T. (2015). Ketika Kuliner dan Gaya Hidup Terangkum Dalam Satu Buku. Cnnindonesia.Com. https://www.cnnindonesia.com/gaya-hidup/20150903101335-262-76352/ketika-kuliner-dan-gaya-hidup-terangkum-dalam-satu-buku
Wang, J., & Wang, Z. (2020). Strengths, weaknesses, opportunities and threats (Swot) analysis of china’s prevention and control strategy for the covid-19 epidemic. In International Journal of Environmental Research and Public Health (Vol. 17, Issue 7). https://doi.org/10.3390/ijerph17072235
Wikhamn, W. (2019). Innovation, sustainable HRM and customer satisfaction. International Journal of Hospitality Management, 76. https://doi.org/10.1016/j.ijhm.2018.04.009
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
With the receipt of the article by the Editorial Board of the Jurnal Pembangunan Nagari and it was decided to be published, then the copyright regarding the article will be diverted to Jurnal Pembangunan Nagari.
We hold the copyright regarding all the published articles and have the right to multiply and distribute the article under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY NC).
The Copyright Transfer Agreement can be downloaded HERE.
please fill, sign, scan and send it back in PDF format to myus8896@gmail.com and rosdalia@gmail.com
